KING KETELBY JAMES

MANAGEMENT: Liza Mazur liza@strg.studio

PRECIOUS

King Ketelby James’s new track “Precious” is sultry and sexy, depicting the relationship between two people trying hard to make each other feel special. The taunting and almost competitive nature as they attempt to keep up with each other could get the better of them, but as they dance, they feel like it’s just the two of them against the world. The RnB-like rhythm nods to some 90s and 00s greats, as it oozes soul through his slow, husky delivery of the lyrics. That low voice is like caramel and is quickly becoming iconic, especially when paired with Ghanian singer and songwriter, Nii Tackie, the featuring artist who fits the vibe perfectly and elevates the track that little bit more. Precious will be the track this autumn and winter as clubs start to open again and dance floors become full. Even as the nights draw in, “precious” blooms and brings with it a passionate vibe that belongs in this season.

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King Ketelby James has been a visionary since childhood. He has always had a strong love and passion for music, having begun singing and playing his Fisher-Price piano at the age of four. His goal was clear early on and he never lost sight of it. James discovered rap when he was in the fourth grade, and by the sixth, he had started producing his own beats. He wrote his own lyrics, and soon he was producing his own songs. This became a passion, and after a while, he founded the rap trio "JAS CRW" with his two friends Sandjay Deng and Aristoteles Filipe. This group has achieved a lot, having played at festivals all over Switzerland, Openair Frauenfeld, Paléo Festival, and Mainstage at Openair St. Gallen to name a few and even having their own show on Joiz TV.

As well as his work with JAS CRW, James is also part of Starter Gang, a label through which he produces a multitude of artists. For example, Naomi Lareine, a national rising star in swiss urban music. He continues to produce, working with big names.

Recently, James has moved to Accra, Ghana, and has been focusing on his solo project, inspired by his past relationships, delving into the world of soul and afrobeat to process them. This is the beginning of a new stage for the King, he’s bursting with ideas and working hard on his upcoming solo EP. Listeners will be able to identify with the lyrics and the music, as his mixture of melancholic lyrics and dance beats define his own path with the mantra, “what doesn’t kill you makes you stronger.”

©2021 Kweku Ian & Chantal Azari